Inside FMCG
Australian cleaning brand Wash Wild has launched its line of household cleaning and body care products made with safe ingredients for both consumers and the environment.
The brand’s new product range includes laundry liquid, dishwashing liquid, toilet cleaner, multipurpose spray, hand wash, and body wash, all formulated with more than 99 per cent plant-derived, non-toxic, and biodegradable ingredients.
The company collaborated with Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) to identify powerful combinations of native botanical oils, making each product naturally anti-bacterial.
“We wanted to create a range that was natural, safe, affordable, and beautifully fragrant,” said Belinda Everingham, founder of Wash Wild.
“Australian native plants have such uplifting aromas. People can ‘escape to the bush’ throughout the day while washing their homes or bodies.”
The brand’s range of products is sustainably sourced, with packaging made from recyclable bottles from post-consumer recycled plastic.
“We believe that our commitment to using sustainable and environmentally friendly ingredients and packaging will resonate with our customers and help us stand out in a crowded market,” concluded Everingham.
Wash Wild’s products are available online and at Woolworths stores nationwide, Amazon, and Healthy Life.